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The Learning Equation · Appendix C

Education Technology glossary

37 terms, defined the way the book uses them.

A

ACV
Annual contract value: revenue per customer per year.
Adoption
A district's or state's formal selection of core instructional materials, usually for six to eight years.
ARR
Annual recurring revenue.

B

B2B2C
A model in which an institution distributes a product and the learner or parent pays, or the institution pays on the learner's behalf.
Bundled-services exception
2011 Department of Education guidance allowing tuition-share payments to a third party that provides a bundle of services including recruiting.

C

CAC
Customer acquisition cost: acquisition spend divided by new paying customers. Blended CAC divides by all new payers; paid CAC by those the spend acquired.
CAT
Computer-adaptive test, which selects each item from the student's previous answers.
COPPA
The US Children's Online Privacy Protection Act and the FTC rule implementing it.
Core curriculum
The primary instructional programme for a subject.

D

Design effect
The inflation of variance from clustering, \(1 + (m - 1)\rho\), for cluster size \(m\) and intraclass correlation \(\rho\).
Desirable difficulty
A condition that slows initial performance but improves long-term learning.
Dosage
The amount of use a product was designed and tested for, such as minutes per week.

E

Effect size
The difference between treatment and comparison groups in standard-deviation units.
ESSA tiers
The four levels of evidence defined by the Every Student Succeeds Act: strong, moderate, promising and demonstrates a rationale.
ESSER
Elementary and Secondary School Emergency Relief: the federal COVID-era K-12 relief funds.

F

FERPA
The US Family Educational Rights and Privacy Act.

G

GRR
Gross revenue retention: starting revenue less churn and contraction, divided by starting revenue.

H

HQIM
High-quality instructional materials: coherent, standards-aligned core curricula.

I

Inclusive access
Course materials delivered on the first day and billed through tuition, with an opt-out.
Intraclass correlation
The share of outcome variance that lies between clusters such as classrooms or schools.

L

LMS
Learning management system.
LTV
Lifetime value: the contribution a customer generates over its life.

M

MDES
Minimum detectable effect size: the smallest true effect a study has a stated chance of detecting.
MOOC
Massive open online course.

N

NRR
Net revenue retention: gross retention plus expansion.

O

OER
Open educational resources: openly licensed materials free to use and adapt.
OPM
Online programme manager: a firm that builds, markets and supports online programmes for a university.

R

Retrieval practice
Recalling information from memory to strengthen it.
Rostering
Syncing class, teacher and student lists from the student information system to applications.

S

SIS
Student information system: the system of record for students.
Spacing
Spreading study over time instead of massing it.
Supplement, not supplant
The rule that certain federal funds must add to, not replace, state and local spending.
System of record
The system that holds authoritative data, such as the SIS for students or the ERP for money and people.

T

Take rate
The share of a marketplace transaction the platform keeps.
Title IV
The federal student-aid programmes of the Higher Education Act.

U

UDL
Universal Design for Learning, a framework for designing for the widest range of learners from the start.

W

WCAG
The W3C Web Content Accessibility Guidelines.