Supply Chain · Profile from Supply Chain Research Companion
Getir
Getir ("bring" in Turkish), the Istanbul quick-commerce company founded in 2015 that delivered groceries in about ten minutes from urban "dark stores", raised billions of dollars in 2021–22 at a peak valuation of ~$11.8–12bn (Mar 2022, reported), expanded to the UK, continental Europe and the US (from late 2021, reported), bought Berlin's Gorillas (~$1.2bn in stock, closed Dec 2022, reported) and the New York online grocer FreshDirect (from Ahold Delhaize, completed Dec 2023, reported) — then in Apr 2024 left the US, UK, Germany and the Netherlands, which it said were ~7% of revenue, to retreat to Turkey (reported). Control passed to Abu Dhabi's Mubadala in a 2024 restructuring that split the company in two; the founders and Mubadala fought in 2025, including a week in which the CEO was removed and reinstated; and in Feb 2026 Uber agreed to buy Getir's Turkish food-delivery business for ~$335m in cash and ~15% of its grocery, retail and water business for ~$100m (reported); the deal closed on 1 Jul 2026 (Uber 10-Q, Q2 2026: ~$465m cash for 100% of food delivery and a minority stake in grocery — the filing's total differs from the announced figures). Its story turns on speed without unit economics: a ten-minute promise forces one order per trip and a store every few square miles, so cost to serve per order stays high unless order values and densities are very high — conditions Istanbul partly supplied and Manhattan, London and Berlin, at Western wages and rents, did not (section 06; section 23).
At a glance
- Founded
- 2015, Istanbul, by Nazım Salur (earlier founder of the BiTaksi ride-hailing app), with Serkan Borançılı and Tuncay Tütek (reported; verify co-founder list)
- Headquarters
- Istanbul, Turkey
- Ownership / structure
- Private, venture-backed; Mubadala (Abu Dhabi sovereign fund) the controlling shareholder of the Turkish grocery and food business after the Jun 2024 restructuring (reported); founders control a separate entity holding other assets, including FreshDirect (reported, verify); other investors have included Sequoia, Tiger Global, Alpha Wave, G Squared (reported, verify)
- Leadership (2026)
- Batuhan Gültakan, CEO (removed by the board on 30 Jan 2025 and reinstated on 7 Feb 2025, reported); Nazım Salur moved to lead the other division after the split (reported, verify dates); 2026 leadership after the Uber agreement not checked (verify)
- Segments
- Grocery quick commerce (Getir), food delivery (GetirYemek), larger-basket grocery (GetirBüyük), water delivery (GetirSu), marketplace (GetirÇarşı), plus financial services (GetirFinans) and ride-hailing (BiTaksi) in the founders' or other entities (reported; names and allocation after the split verify)
- Scale
- Peak 2021–22: operations in Turkey, the UK, Germany, the Netherlands, France, Spain, Italy, Portugal and the US (reported); hundreds of dark stores (verify count); the Apr 2024 exits affected ~1,500 UK jobs (reported) and >6,000 jobs in all (single source, verify)
- Financials
- Private; no audited figures found. Valuation ~$7.5bn (Jun 2021 round, reported) → ~$11.8bn (Mar 2022, ~$768m round led by Mubadala, reported; the blueprint rounds to ~$12bn) → ~$2.5bn (Sep 2023 round, reported) → Mubadala $250m injection (Jun 2024, reported)
- Revenue basis
- Retail sales of groceries (Getir buys and holds inventory in its dark stores) plus delivery fees; food delivery earns commission on restaurant orders — GMV vs revenue differ and neither is published (verify)
- Signature moves (incl. failures)
- Founding and dark stores in Istanbul (2015); European and US expansion (2021); the Mubadala round at ~$11.8bn (2022); Gorillas (2022); FreshDirect (2023); exit from the US, UK, Germany and the Netherlands (2024, failure); Mubadala control and the split (2024); the founders–Mubadala dispute (2025, failure); the Uber deal for Getir's delivery business (2026)
9 strategic moves analysed
Each one gets a full strategy file in the companion: context, the decision, the financing, what happened, and the lesson.
2015
Founding Dark Stores in Istanbul
Founding / network build (dark stores and employed or contracted couriers)
2021
European and US Expansion
Network build (international dark-store networks) / strategy pivot from a Turkish to a global company
2022
Gorillas Acquisition
Acquisition or merger (all-stock purchase of a rival)
2022
Mubadala Round at 11 8bn
Financing (late-stage equity round)
2023
FreshDirect Acquisition
Acquisition or merger (purchase of a US online grocer from a strategic owner)
2024
Exit from US UK Germany Netherlands
Restructuring (market exits) — **failure** of international expansion
2024
Mubadala Control and Split
Financing and restructuring (rescue investment; split into two standalone groups)
2025
Founders Mubadala Dispute
Regulatory, customs or legal action (shareholder dispute and litigation) — **failure** of governance
2026
Uber Deal for Getir Delivery
Divestment (staged sale of the Turkish delivery portfolio to a strategic buyer)