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Venture Capital · Profile from Venture Capital Research Companion

Felicis Ventures

The Menlo Park firm that Aydin Senkut, Google's first product manager, grew from a ~$4m personal angel pot into a ~$900m-per-fund seed and Series A lead investor, known for founder-friendly commitments ("never vote against a founder") and an unusually high hit rate in global breakouts such as Shopify, Adyen, Canva, Credit Karma, Notion and Plaid.

At a glance

Founded
2006, Silicon Valley (Menlo Park, California)
Founders
Aydin Senkut (sole founder)
Headquarters
Menlo Park, California; offices in San Francisco and New York
Ownership / structure
Private partnership; Senkut is founder and managing partner
Leadership (2026)
Aydin Senkut (founder, managing partner); Sundeep Peechu (managing partner); general partners including Viviana Faga, James Detweiler (promoted 2025) and Peter Deng (joined 2025, ex-OpenAI consumer VP); Katie Riester (managing director, fund-of-funds) (team composition verify)
AUM / capital raised
~$3.8bn+ AUM reported (2025); ten funds raised 2010–2025, the latest Fund X at $900m (June 2025)
Stage focus
Seed and Series A lead investing (~93–94% of recent funds), with selective larger bets at Series B/C
Signature investments
Shopify, Adyen, Credit Karma, Canva, Notion, Plaid, Cruise, Fitbit, Meraki, Twitch, Guardant Health, Weights & Biases, Supabase, Runway, Mercor; instructive cases: the aborted Plaid–Visa sale, Cruise's later collapse inside GM

10 deals and moves analysed

Each one gets a full strategy file in the companion: context, the decision, the financing, what happened, and the lesson.

  1. 2008

    Credit Karma

    Seed

  2. 2010

    Shopify

    Series A

  3. 2013

    Adyen

    Late-Stage Minority

  4. 2013

    Notion

    Seed

  5. 2013

    Plaid

    Seed

  6. 2014

    Cruise

    Seed

  7. 2015

    Canva

    Series A

  8. 2022

    Runway

    Series C

  9. 2022

    Supabase

    Series B

  10. 2025

    Mercor

    Series B