Topic
The business of education technology
9 articles drawn from The Learning Equation, its 23 industry studies and 100 companies profiles.
Comparison
B2C vs B2B EdTech: Which Business Model Works Better?
B2C edtech sells to learners and parents; B2B sells to schools, universities and employers. Compare acquisition, retention, margins, risks and exits with real cases.
7 min read
Case study
How Does Duolingo Make Money? Inside Its Freemium Model
Duolingo earned $1.04 billion in 2025 from a free app. How its subscriptions, ads and English test work, why near-zero acquisition cost matters, and what AI changes.
7 min read
Guide
How to Evaluate EdTech Efficacy Claims and ESSA Evidence Tiers
A step-by-step guide to judging whether an edtech product works: the four ESSA evidence tiers, effect sizes, study design, sample size and the usage-study trap.
9 min read
Guide
How to Sell EdTech to School Districts: A K-12 Sales Guide
A practical guide to K-12 edtech sales: who buys inside a district, the budget calendar, Title I funding, RFPs and co-ops, and how to run pilots that convert.
9 min read
Explainer
The AI Tutoring Business Model: Costs, Evidence and Moats
Can AI tutoring make money? Inference costs per student, what schools pay, what the 2024–26 evidence shows, and what makes an AI education business defensible.
8 min read
Case study
What Happened to Chegg? How Free AI Broke Homework Help
Chegg's revenue fell from $776 million in 2021 to $377 million in 2025 after ChatGPT and Google AI Overviews hit both its answers and its traffic. Here is why.
7 min read
Explainer
What Is an Online Program Manager (OPM)? The Model Explained
An online program manager runs a university's online degree for a tuition share or a fee. How OPM contracts work, why revenue share broke, and what replaced it.
7 min read
Case study
Why Did 2U Fail? The Rise and Fall of the OPM Giant
2U built online degrees for USC, Georgetown and Yale, reached a $5–6 billion value, then filed Chapter 11 in 2024. Here is why the revenue-share model broke.
8 min read