The steel box is the most important piece of equipment in the world economy, and the business of carrying it is the most cyclical one in this knowledge base. Since Malcom McLean's Ideal X sailed from Newark to Houston on 26 Apr 1956, the container has cut the cost of moving a manufactured good across an ocean to a few cents or a few dollars per item, and in doing so made global sourcing possible. But the carriers that move the boxes sell a nearly undifferentiated service with very high fixed costs, so prices swing violently with the balance of ships and cargo. In 2021–22 a pandemic demand surge and port congestion took spot rates to roughly five to ten times their pre-pandemic levels and gave the liner industry the largest profits in its history; by 2023 rates had fallen back towards cost; then the Houthi attacks in the Red Sea (from Nov 2023) sent most Asia–Europe ships around the Cape of Good Hope, absorbing capacity and lifting rates again through 2024. In 2026 the industry is pulled between two forces: a record orderbook (~16.2m TEU, ~46.5% of the existing fleet, Linerlytica via Seatrade, Oct 2026, reported) and recurring shocks that soak up ships (the slow, stop-start return to Suez and the 2026 Hormuz crisis). Drewry's World Container Index stood at ~$4,429/FEU on 29 Oct 2026, with Shanghai–Los Angeles ~$7,514/FEU and Shanghai–New York ~$9,631/FEU (single secondary source; verify against Drewry). This section explains the container's economics, ship sizes and the orderbook, slot costs and utilisation, alliances (the end of 2M, Gemini, Ocean and Premier), contract and spot pricing, the 2021–22 boom, overcapacity, bunker fuel and the IMO rules, and the Jones Act. A companion file works through a ship's voyage economics via Suez versus the Cape; a second gives a shipper's checklist for ocean contracts and alliance choice.
What the study covers
- 1Overview: a commodity service with a fixed-cost machine behind it
- 2Units
- 3The container's cost revolution
- 4Ships, scale and the orderbook
- 5The cost structure of a liner service
- 6Alliances and vessel-sharing agreements
- 7Contract and spot: how the price is set
- 8The 2021–22 boom and what it bought
- 9Overcapacity and the shape of the cycle
- 10Bunker fuel and decarbonisation rules
- 11Shocks: Red Sea, Suez, Hormuz and port fees
- 12The Jones Act and Matson
- 13How to read ocean-shipping numbers
- 14Key numbers
- 15Landmark companies and cases
- 16Pitfalls
- 17How an expert thinks about it
- 18Glossary
Technical exhibits
Worked examples, checklists and case studies included with this study.
Voyage Economics Suez vs Cape Worked Example
A stylized 15,000 TEU ship on an Asia–North Europe loop: round-trip days, ships needed for a weekly service, fuel, charter hire, canal tolls, war-risk insurance and EU ETS cost via Suez vs the Cape at different speeds and bunker prices; break-even war-risk premium; why the industry as a whole earned more by diverting (computed in Python)
Ocean Contract and Carrier Selection Checklist
Questions a US importer should ask before signing an annual ocean contract or choosing a carrier, alliance or forwarder: rate basis, index links, minimum quantities, surcharges, free time, reliability evidence, diversion clauses and port-fee pass-throughs
Companies in this study
- A.P. Moller-Maersk
- MSC
- CMA CGM
- Hapag-Lloyd
- COSCO Shipping
- Evergreen Marine
- HMM
- Hanjin Shipping
- ZIM
- Matson
- Flexport
- Suez Canal Authority
- Panama Canal Authority
- Walmart
- Costco
- IKEA. For the 2026 Hormuz crisis, oil prices and LNG shipping see Energy 19 Geopolitics and Energy Security and Energy 02 Midstream and LNG; for marine fuels and refining see Energy 03 Downstream; for ammonia and methanol as ship fuels see Energy 10 Hydrogen and New Fuels.