Part II: The Markets
Chapter 5
K-12 Classrooms and Digital Curriculum
The US K-12 classroom is the largest and most politically exposed education-technology market in the world. Roughly 49 million public-school students in about 13,000 districts use software chosen by teachers, curriculum directors and procurement offices and paid for mostly with public money. Between 2020 and 2024 the market went through a once-in-a-generation shock: emergency remote learning, near-universal one-to-one devices and about $190 billion of federal relief. When the relief expired, vendors learned how much of their revenue had been one-time money.
The preview ends here. The full chapter is in the book.
In this chapter
- 5.1Five markets under one name
- 5.2Who decides
- 5.3How adaptive practice works
- 5.4Engagement tools and the teacher-first ladder
- 5.5Devices and the one-to-one cycle
- 5.6The ESSER boom and cliff
- 5.7Curriculum shifts: HQIM and the science of reading
- 5.8How an expert reads a K-12 product