Consumer Learning and Language Apps

Consumer learning removes the institution. The learner, or a parent, pays directly, usually through a phone. There is no procurement cycle and no accreditor. The product has to win attention against games, video and social media every day, and the business has to convert a small fraction of free users into subscribers who renew. Language learning is the largest and most proven category, and Duolingo is its reference company: in the second quarter of 2026 it reported about 58.7 million daily active users, 140.6 million monthly active users and 12.7 million paid subscribers.